Curriculum Vitae

Professional Experience & Skills

Contact Information

Email: info@leegroenewegen.co.uk

Location: Cheltenham, UK (Remote Available)

LinkedIn: View Profile

Shopify Certifications

Liquid Storefronts for Theme Developers

Shopify - Verified Skill Badge

Expires: Nov 22, 2026

Shopify Development Fundamentals

Shopify - Verified Skill Badge

Expires: Mar 23, 2027

View verified badges on Credly

Technical Skills

Shopify & Liquid JavaScript ES6+ Vue.js HTML5/CSS3 SASS Checkout Extensions Admin UI Extensions Account Extensions Custom Events Git AI Integration Performance Optimisation Responsive Design Figma SEO

Professional Summary

Experienced Shopify developer specializing in e-commerce solutions and custom theme development. Currently serving as Shopify Technical Lead at fusefabric (Shopify Platinum Partner) with proven expertise across major agencies and freelance platforms. Certified in Shopify Development Fundamentals and Liquid Storefronts, with a track record of delivering high-converting online stores for diverse clients.

Professional Experience

Shopify Technical Lead

Jun 2024 - Present
fusefabric (Shopify Platinum Partner) · Full-time · Remote
  • Leading technical Shopify development initiatives for Platinum Partner agency
  • Promoted from Shopify Frontend Senior Developer to Technical Lead role
  • Notable Achievement: Led technical development for Boden - a major enterprise client project requiring advanced theme development, checkout extensions, and admin extensions
  • Developed custom Mechanic app integrations using Admin API and Custom Events for automated workflows
  • Architecting complex e-commerce solutions for enterprise-level clients
  • Mentoring development team on Shopify best practices and advanced implementations
  • Collaborating with design and strategy teams to deliver comprehensive e-commerce solutions
  • Implementing Shopify Plus features and custom functionality for high-volume stores

Shopify Developer

Apr 2023 - Nov 2024
fusefabric · Contract · United Kingdom
  • Developed custom Shopify themes and implemented complex e-commerce functionality
  • Collaborated with cross-functional teams to deliver client projects on time and within budget
  • Optimized store performance and implemented advanced Shopify features
  • Provided technical expertise for platform migrations and store enhancements

Shopify Developer & Owner

Jun 2018 - Present
Groenewegen Ltd · Self-employed · Cheltenham
  • Founded and operate independent Shopify development consultancy
  • Deliver end-to-end e-commerce solutions for small to medium businesses
  • Manage client relationships and project delivery from concept to launch
  • Specialise in custom theme development and Shopify store optimisation
  • Maintain ongoing support relationships with 15+ active clients

Shopify Developer

Oct 2020 - Nov 2023
Blue Horizons · Freelance · Remote
  • Provided specialized Shopify development services for marketing agency clients
  • Developed custom themes and implemented advanced e-commerce functionality
  • Collaborated with marketing teams to create conversion-optimized store experiences

Shopify Developer

Jan 2023 - Feb 2023
Velstar | Shopify Plus Partner Agency · Contract · Remote
  • Provided frontend development support for custom Shopify Plus theme build
  • Implemented complex design requirements for enterprise-level client
  • Collaborated with design team to deliver pixel-perfect theme implementation

Shopify Developer

Jun 2021 - Jun 2022
fusefabric · Contract · Remote
  • Worked as frontend developer for platform migration project
  • Implemented Vue.js integration for Attraqt shopping experience
  • Collaborated on Mint Velvet platform migration and enhancement project
  • Delivered seamless user experience for renowned women's clothing brand

Shopify Developer

Jul 2018 - Dec 2020
ShopaFree · Freelance · Remote
  • Provided frontend development support and consultation services
  • Developed custom Shopify themes and implemented client-specific functionality
  • Contributed to early adoption of modern Shopify development practices

Shopify Developer & Designer

Aug 2005 - May 2018
Blue Horizons · Full-time · Cheltenham, UK
  • Interpreted client business needs and developed creative concepts to suit requirements
  • Developed and designed custom responsive websites using various CMS systems
  • Specialized in Shopify, custom CMS implementations, and e-commerce solutions
  • Built foundation expertise in e-commerce development and client relationship management
  • Gained comprehensive web development and design experience across multiple platforms

Notable Projects & Achievements

Boden Platform Migration

Client: Boden (via fusefabric)

Technology: Shopify Plus, Admin UI Extensions, Checkout Extensions, Account Extensions

One of the largest online migrations in Europe. Promoted to Tech Lead during project. Development included custom theme, checkout extensions, admin UI extensions, account extensions, pull requests management, and leading a small development team. Used Mechanic and Admin API to create connected services. Continued BAU activities throughout the project.

Mint Velvet Platform Migration

Client: Mint Velvet (via fusefabric)

Technology: Shopify Plus, Vue.js, Attraqt Integration

Led frontend development for platform migration of renowned women's clothing brand. Implemented Vue.js integration for advanced shopping experience and successfully migrated complex inventory and customer systems.

Education

Bachelor of Arts - Design and Visual Communications

1999 - 2002
University of South Wales (previously University of Glamorgan)

Grade: 2:1 - Specialised in design and visual communications with focus on creative problem-solving and visual storytelling principles that now inform modern web and e-commerce design approaches.

Early Career

Junior Designer - Middleweight Designer

Mar 2004 - Jun 2005
Kilvington Leigh Marketing · West Midlands, UK

Began career in design and marketing, developing foundational skills in creative concept development and client relationship management that continue to inform current e-commerce development approach.