Experience

Lee Groenewegen

Shopify Tech Lead at fusefabric, leading enterprise Shopify Plus programmes and the teams that deliver them. My focus is technical leadership, multi-market architecture, delivery governance and the safe adoption of AI in commerce teams.

Experience

Jun 2024 – Presentfusefabric

Shopify Tech Lead

fusefabric, Shopify Platinum Partner · Full-time · Remote

  • Lead technical delivery on enterprise Shopify Plus programmes, working with design, strategy and client stakeholders.
  • Currently Tech Lead on the Crew Clothing Shopify transformation, leading a team of developers.
  • Promoted from Senior Frontend Developer to Tech Lead during the Boden re-platform, one of the largest online migrations to Shopify Plus in Europe.
  • Led the Boden development team across a custom theme, checkout, admin UI and customer account extensions, pull request management and BAU delivery.
  • Designed connected services using Mechanic, the Admin API and custom events to automate operational workflows.
  • Mentor developers and set standards for Shopify Plus delivery.

Jun 2018 – PresentGroenewegen Ltd

Founder

Independent Shopify consultancy · Cheltenham

2021 – 2024fusefabric

Shopify Developer (contract)

Contract periods Jun 2021 – Jun 2022 and Apr 2023 – Nov 2024

  • Led frontend delivery on the Mint Velvet migration to Shopify Plus, including a Vue.js integration with Attraqt.
  • Delivered complex theme functionality, performance work and platform migrations for enterprise clients.

2018 – 2023Agencies

Shopify Developer (freelance & contract)

Velstar, Shopify Plus Partner (2023) · Blue Horizons (2020 – 2023) · ShopaFree (2018 – 2020)

  • Frontend support on a custom Shopify Plus theme for an enterprise client at Velstar.
  • Custom themes and conversion-focused store builds for agency clients.

2005 – 2018Blue Horizons

Designer & Developer

Full-time · Cheltenham

  • Turned client business needs into creative concepts, then designed and built responsive websites and e-commerce stores across multiple CMS platforms, specialising in Shopify.

2004 – 2005Kilvington Leigh

Junior to Middleweight Designer

Kilvington Leigh Marketing · West Midlands

Capabilities

Leadership
Technical leadership, programme delivery, stakeholder management, partner coordination, mentoring
Architecture
Shopify Plus, multi-market and multi-store, integrations, checkout, admin UI and account extensions
Delivery
Git workflows, CI/CD, release governance, Shopify Flow, Mechanic, operations automation
AI
AI-assisted delivery (Claude Code, GitHub Copilot, ChatGPT), agent governance, agent-ready theme and content structure
Platform
Liquid, Storefront and Admin GraphQL APIs, Remix and React for apps and extensions, TypeScript, Mechanic

Credentials & contact

Leadership
Multi-day leadership programme with Colin Fenn, as part of a leadership initiative at fusefabric
Certified
Shopify Liquid Storefronts for Theme Developers · Shopify Development Fundamentals (Credly)
Education
BA (Hons) Design and Visual Communications, 2:1, University of South Wales, 1999 – 2002
Location
Cheltenham, UK · remote available