Experience
Lee Groenewegen
Shopify Tech Lead at fusefabric, leading enterprise Shopify Plus programmes and the teams that deliver them. My focus is technical leadership, multi-market architecture, delivery governance and the safe adoption of AI in commerce teams.
Experience
Shopify Tech Lead
fusefabric, Shopify Platinum Partner · Full-time · Remote
- Lead technical delivery on enterprise Shopify Plus programmes, working with design, strategy and client stakeholders.
- Currently Tech Lead on the Crew Clothing Shopify transformation, leading a team of developers.
- Promoted from Senior Frontend Developer to Tech Lead during the Boden re-platform, one of the largest online migrations to Shopify Plus in Europe.
- Led the Boden development team across a custom theme, checkout, admin UI and customer account extensions, pull request management and BAU delivery.
- Designed connected services using Mechanic, the Admin API and custom events to automate operational workflows.
- Mentor developers and set standards for Shopify Plus delivery.
Founder
Independent Shopify consultancy · Cheltenham
Shopify Developer (contract)
Contract periods Jun 2021 – Jun 2022 and Apr 2023 – Nov 2024
- Led frontend delivery on the Mint Velvet migration to Shopify Plus, including a Vue.js integration with Attraqt.
- Delivered complex theme functionality, performance work and platform migrations for enterprise clients.
Shopify Developer (freelance & contract)
Velstar, Shopify Plus Partner (2023) · Blue Horizons (2020 – 2023) · ShopaFree (2018 – 2020)
- Frontend support on a custom Shopify Plus theme for an enterprise client at Velstar.
- Custom themes and conversion-focused store builds for agency clients.
Designer & Developer
Full-time · Cheltenham
- Turned client business needs into creative concepts, then designed and built responsive websites and e-commerce stores across multiple CMS platforms, specialising in Shopify.
Junior to Middleweight Designer
Kilvington Leigh Marketing · West Midlands
Capabilities
- Leadership
- Technical leadership, programme delivery, stakeholder management, partner coordination, mentoring
- Architecture
- Shopify Plus, multi-market and multi-store, integrations, checkout, admin UI and account extensions
- Delivery
- Git workflows, CI/CD, release governance, Shopify Flow, Mechanic, operations automation
- AI
- AI-assisted delivery (Claude Code, GitHub Copilot, ChatGPT), agent governance, agent-ready theme and content structure
- Platform
- Liquid, Storefront and Admin GraphQL APIs, Remix and React for apps and extensions, TypeScript, Mechanic
Credentials & contact
- Leadership
- Multi-day leadership programme with Colin Fenn, as part of a leadership initiative at fusefabric
- Certified
- Shopify Liquid Storefronts for Theme Developers · Shopify Development Fundamentals (Credly)
- Education
- BA (Hons) Design and Visual Communications, 2:1, University of South Wales, 1999 – 2002
- Location
- Cheltenham, UK · remote available