Lee GroenewegenRe-platforming & migration
- Programme technical leadership, strategy to launch
- Data, catalogue and customer migration planning
- Coordinating partners and third-party vendors
- Running business-as-usual alongside the build
Shopify Plus
Transformation and architecture for enterprise Shopify Plus.
Moving to Shopify Plus, or scaling across markets, involves many teams, partners, integrations and stakeholders. I lead the technical side of that change, and make sure the result is something teams can run long after launch.
Capabilities
What I lead
Multi-market architecture
- Choosing the right store and market structure
- Shared themes across multiple stores
- Localised content and regional variation
- Experience across the UK, US, Europe and MENA
Delivery governance
- Git branching and pull request workflows
- CI/CD pipelines and environment strategy
- Separating shared code from store content
- Team standards and onboarding documentation
Platform & integration
- Checkout, admin UI and customer account extensions
- Integration architecture at enterprise scale
- Operations automation with Shopify Flow and Mechanic
- Connected services on the Admin API
Role
How I work on a programme
- Leadership
- Technical lead on Shopify Plus programmes, working with senior stakeholders, internal teams and partners.
- Architecture
- Reviewing store architecture, release workflow, integrations and team setup, and turning the findings into a technical roadmap.
- Standards
- Shared conventions, review practices and documentation, so teams can work across stores and markets without conflict.
- Mentoring
- Developing the developers on my team, and helping them adopt AI in delivery safely.
Principles
Strategic, but pragmatic
Get to the real problem quickly, design something that scales, and leave behind systems and habits that make teams more effective.
Always happy to compare notes on enterprise Shopify.
Especially multi-market architecture, release governance and leading large teams.